Advertising on the Maternity Network
If you wish to add your details to the Online Directory or advertise on one of our pages please see our advertising information below.
If you have any questions please don't hesitate to let me know. If you'd like to meet, I'm based in Maidenhead, Berkshire, UK but am happy to travel for up to 40 minutes to meet with you. I think it's nice to meet face to face so that I can learn lots about your unique selling points, its helps me advise what ways I can support your business on the maternity network.
The Maternity Network is a website founded by a mum, for mums.
It brings professionals together to collaborate and generate more business in a niche field. Advertising with The Maternity Network provides you with the opportunity to reach your target audience in a cost effective manner.
The website offers women information and advice to help smooth women's journey to becoming a mum, and includes an online directory to search for local therapists, shops and activities.
If you run a business which offers something special to these women, you’ve come to the right place to tell them about your business! We fill the gap for informed choice and aim to begin support at the conception/early pregnancy stage.
TARGET AUDIENCE
Pregnant women and mothers with babies 0-6 months. We hold a database of registered website users.
WHY ADVERTISE WITH THE MATERNITY NETWORK
The website provides a one stop shop for pregnant women looking for complementary solutions, products and services and is accessed at a crucial purchasing point.
Created by a Sole Trader, advertising rates are kept at an affordable level and we offer a shot of supportive measures along with advertising.
All advertisers on our website have the opportunity to be involved in:
- An email group allowing you to share case studies, support, contacts and networking.
- Contacts within the community, printers, designers.
- Forum in which to promote your business and tell businesses and potential clients.
- A profile in which to sell yourself and your unique selling points.
- The opportunity to advertise under our brand at local pregnancy and baby events in our goody bags, brochures etc.
- Link to our facebook Page, post on our facebook page.
- Link into our Homebirth facebook and website pages, promoting free info for women considering homebirth.
- Offer a competition prize to be promoted locally.
- Use the power of testimonials to promote your business.
- Promote any special offers or new courses/classes on our facebook page/message board.
We don't have competition within our network, we believe that women shoudl be offered choice, so we offer them a choice within the same categories.
THE WEBSITE
2010 Web Statistics
January 21,834
February 20,805
March 23,028
Message Board
A place for you to share your support with women asking questions on the Ask and Expert panel. You can volunteer your time to log in and check the forums for questions.
A place for feedback and testimonials. Ideal to have your clients post testimonials about you. This will soon be linked to premium profiles in the directory.
Forum especially for professionals which provides opportunities for you to share advice, contacts, information and to network online.
Post your class dates and events on the forum to promote your business too.
Blog
MARKETING SCHEDULE
We are currently working with Mothercare Slough, JoJo Maman Bebe and the NCT, and have the following marketing activities to drive traffic to the website. For a full marketing schedule please email Louise@thematernitynetwork.co.uk
Nct mag Slough and Windsor – July 2010 to June 2011. Total Distribution 1,500 copies for all issues
Nct mag Henley district – August 2010 to July 2011. Total Distribution 1,200
JoJo Maman Bebe -10% discount for all new e-newsletter subscribers
The Maternity Network pregnancy show April 2010 - Fifty target audience attended, complementary therapists exhibit and treat.
Mothercare Expectant Parent Event October 2010 - Brand awareness. 12 women attended
Windsor NCT show November 2010 - Distributing brochures and brand awareness, capture email data 400 people through the door.
Mothercare Baby and Me event 6th April 2011 - Brand awareness, 50 pregnant women invited.
Nct Bracknell Pregnancy and Baby Event - 10 April 2011 - Several thousand people expected. Brand awareness, goody bags, competitions.
Leaflets
We distribute leaflets promoting the website directly through health professionals and the following places:
- Children’s centres
- Hospitals and pregnancy scan departments
- Libraries
- Community halls
- Breastfeeding clinics
- Nurseries
- GP surgeries
- Bumps and babes groups
ADVERTISING OPTIONS
The Maternity Network online receives over 27,000 visitors each month.
Online directory
The Maternity Network has an Online Directory where women can access therapists, shops or activities details by searching by keyword or postcode. We offer two types of business listings as follows:
1. Standard £42 per 12 months – Only £3.50 per month
Business name, contact name, Business address, phone number, email link, website link, copy to describe your business up to 4 lines.
2. Premium £60 per 12 months – Only £5 per month
Include the standard listing with the addition of a logo/picture of your choice, and your business will appear at the top of all listings.
Banners
Banner at the top of the homepage
Main header banner – 400px x 70px £100 per month
Banners down the sides of the pages
Regular side banner – 200px x 210px £60 per month, min 3 months
Small side banner – 200 x 95px £30 per month min 3 months
E-Newsletter
The Maternity Network sends out a quarterly e-newsletter to the database of registered users. There are several advertising options as follows:
E-Newsletter Business Editorial - £60 (no VAT) Up to 50 words and a link to your website
E-Newsletter Button Adverts - £10 (no VAT) - Name, Email address, Website, Contact number and up to 5 words.
PROMOTING YOUR BUSINESS
We like to promote our therapists, shops and specialists to women that need them and Louise offers a personal service recommending treatments appropriate to the client's problems. To ensure Louise knows as much as she can about your business and the usp of your business we suggest you meet with Louise to chat it through. If you'd be willing to offer Louise a treatment it will help her explain the way you work to potential clients.
Do let Louise know the best way of promoting you, keep in touch or else we can't promote you!!
